Business manager

Why MSPs Supporting Apple Devices Need More Than Apple Business Manager

Author: John Sutcliffe, Vice President of Product, Addy

Many office workers trade in their Windows devices for Apple products. As a result, managed service providers (MSPs) are repositioning their services and offerings to ensure they can support this growing technology trend.

The challenge for MSPs is that many popular remote monitoring and management (RMM) solutions and other IT management tools used to manage customer environments today are not necessarily designed for Apple devices or for give device users the Apple experience they expect. Today’s MSPs need additional capabilities to fully support these devices, especially as they become increasingly popular in the desktop environment.

This is where Apple Business Manager comes in. Apple Business Manager is a tool specifically designed to support Apple devices and helps MSPs take advantage of the built-in Mobile Device Management (MDM) framework in macOS devices. , iOS, iPadOS and tvOS. This helps fill the gap in an MSP’s ability to support their customers’ Apple devices.

Apple Business Manager is used with an MSP’s MDM or RMM tool of choice. MSPs can leverage Apple Business Manager to set up Macs, iPhones, iPads, and Apple TVs, and adjust settings for all employees. Additional features of Apple Business Manager include automated device enrollment to automate device setup and configuration, and enforcement and enforcement of settings and security policies on Apple devices right out of the box. packaging, saving MSPs time and money!

Apple Business Manager is available to MSPs in most countries (see full list on Apple’s business site). You can set up and administer Apple Business Manager when you visit business.apple.com. Although Apple Business Manager itself is free, MSPs must pay for associated tools that will complement it, such as an MDM or RMM tool.

Despite its benefits, Apple Business Manager alone is not enough to properly manage your customers’ Apple devices. However, when combined with an MDM tool, Apple Business Manager enables you, as an MSP, to support the full lifecycle of the devices for which you are responsible in the same way that your RMM tool enables you to support support Windows devices today. Features of an MDM tool include real-time device management with instant remote access, the ability to apply and enforce security policies to maintain ongoing compliance, and device lockdown capabilities at distance and data protection to ensure that devices remain safe from malicious actors.

Apple devices will continue to grow in popularity and the trend is likely to continue into the future, which means MSPs must continue to adapt their device management strategies to grow alongside them. Adopting Apple Business Manager, MDM, and RMM tools can help an MSP accommodate these new devices and ensure they are fully supported and secure as part of their overall device management strategy.


Author John Sutcliffe is Vice President of Products at Addy. Read more Addigy guest blogs here. Regularly contributed guest blogs are part of the ChannelE2E referral program.