By the end of 2020, more than 845 million people had signed up on Instagram. Therefore, having your business on this social network means not only additional publicity, but the most effective tool for you to maximize your target audience, increase sales, and promote your brand.
By the end of 2020, more than 845 million people had signed up on Instagram. This figure is expected to increase to 988 million by 2023. Therefore, your company’s presence on this social network is not just additional advertising, but the most effective tool that allows you to maximize your target audience, d ‘increase sales and help promote your brand. .
In 2021, Instagram can replace your online store. You can start a business with minimal investment. There is no need to spend money on online store development, domain purchase, and content management services. It is also not necessary to rent a room to store goods. Just create a page, fill it with products, and start selling. To capture quality content for your website, quality lighting comes in handy. More details on the best light can be found here.
10 trends to help sell on Instagram in 2021
# 1. Unique content
Gone are the days when writing text wasn’t Instagram compatible. In 2021, the text counts. Plus, it shouldn’t be beautifully written, but true. The top Instagram trends of 2021 are real reviews that shape the impression of a particular product. If you place detailed reviews and product reviews on your page, potential buyers will subscribe to them.
# 2. Social responsibility
Instagram is not only a world of beautiful images but also a social network where you can express your position loud and clear. People support brands that do great things. If you take action for the good of mankind, people will definitely support you. It will increase customer loyalty and help the brand grow in people’s eyes.
# 3. Use the opinions of micro-influencers
Instead of asking “What to sell on Instagram in 2021?” », It is important to ask: with whose help to sell? Millions of girls from small towns and villages use this social network and follow the “stars”. And each of them wants to look like a popular singer, TV presenter, or popular blogger. Hence, they buy the products that the celebrities advertise. But in 2021, marketers are betting not on stars with a multi-million dollar audience, but on bloggers with several thousand subscribers. According to them, micro-influencers get more attention from their target audience because they respond to comments and questions. They are more likely to engage with followers in the comments section and therefore have a higher chance of convincing someone to make a purchase.
# 4. Hashtags
Selling on Instagram in 2021 will still require hashtags that help find target users. Up to 30 hashtags can be placed in a single post. The main thing is to use thematic hashtags, the rest is seen by Instagram as spam and has a negative impact on the page.
# 5. Augmented reality
Various masks on Instagram are now at the peak of their popularity. The number of similar tools in 2021 will only grow and, as a result, attract new subscribers.
# 6. Stories
About 600 million people a day watch stories and that says it all. Stories help increase your target audience and are more effective than posts. If a post can drop from the feed, the stories are still in sight and if a user is interested in your brand, they are sure to be watching them.
# 7. Instagram shopping
In 2020, online stores began to migrate to Instagram. You can post price tags and product announcements there. In 2021, people will be able to shop directly on Instagram, which in a few years will become a real issue for other online stores.
# 8. Texts
English is one of the most popular languages in the world. In 2021, you can use a social media post instead of a full-fledged landing sale text, and place videos and current offers in the stories section.
# 9.TikTok style video
Instagram will introduce a feature that allows you to shoot videos similar to TikTok. This will allow sellers to advertise video contests that create buzz around their brand and drive sales.
# 10. Desktop version
Doing business from a phone is not as convenient as from a laptop, and therefore the desktop version of Instagram will be greatly improved.
Who we sell to: Instagram user portrait
Almost as many women (57%) and men (43%) are registered on this American social network. 71% of users are young people under the age of 24. At the same time, the number of users in the 25-34 age group is increasing. Over the past 12 months, the number of registered users has doubled. An active Instagram audience is made up of young people who follow trends and want to get trendy items right after they appear. Based on this data, it’s easier to understand what to sell on Instagram in 2021.