Global blueberry specialist United Exports has appointed Sean Li (Li Xiangrong in Chinese) as commercial director for China, as part of an ongoing expansion plan for its OZblu brand and genetics.
According to a United Exports statement, Sean Li has 11 years of industry experience, most recently serving as a blueberry product team manager at Dole China. Li developed and managed the strategic sourcing plan, for year-round blueberry sourcing, from domestic and import markets and interfacing with retail, as well as for suppliers and growers.
“I am really excited about the growth of the blueberry category in China and the growing consumer interest in the health benefits of the fruit. Blueberries also have a positive impact for humanity in terms of economic, social and environmental development,” Li said in the statement.
This newly created position in the global group is due to the expansion of United Exports using its OZblu genetics and its ability to supply blueberries to China all year round.
The company has expanded its OZblu genetics offering and capabilities since an agreement to grow blueberries in Peru to supply the Americas in early 2018, followed by another agreement to add production in the Northern Hemisphere in 2019.