Business ideas

Shark Tank: Ariro to Peeschute; 5 business ideas that got sharks interested in the show

Indian television is known to keep audiences intrigued with its interesting shows and their plot. From family dramas to saas bahu dramas, stand up comedy, horror shows and more, Indian TV has a lot of variety in terms of genre and has also changed the script of Indian TV. Interestingly, reality TV shows are the new trend and recently commercial show Shark Tank India has hooked the nation with its new plot line and grabbed a lot of attention.

Shark Tank India revolves around start-up culture and entrepreneurship. The plot of the show states that the budding new businessmen pitched their original business ideas for new ventures on the show to pitch to the sharks (investors Ashneer Grover, Namita Thapar, Anupam Mittal, Vineeta Singh, Ghazal Alagh, Peyush Bansal and Aman Gupta) and convince them to invest. Interestingly, as Shark Tank India is about to draw the curtains this week, here’s a look at 5 innovative ideas that have impressed the sharks.

Namhya Foods

Namhya Foods happens to be India’s leading Ayurvedic brand in the preventative healthcare segment. It is known to make herbal foods and drinks to promote healthy living. Their concoctions, which are meant to be used daily, can help control blood pressure, cholesterol, thyroid, and menstrual issues naturally without any preservatives. Shark Aman Gupta had struck a deal with Namhya Food of around Rs 1 crore in return for 50% equity.


Wakao, founded by Sairaj G Dhond, is India’s first vegan jackfruit meat company. They are known for making various jackfruit treats, without using preservatives and with a shelf life of one year. The business idea secured an investment of 75 lakhs from Shark Namita Thapar, Shark Vineeta Singh and Shark Ghazal Alagh in exchange for 21% equity.


Ariro is known for making simple, useful and eco-friendly handmade toys for toddlers. They use Montessori technology and are supposed to be free of toxic chemicals. While Shark Peyush Bansal and Shark Aman Gupta were impressed with Ariro’s initiative, the start-up won an investment of Rs 50 lakh in return for 10% equity.


Peeschute is a start-up that focuses on improving toilet hygiene in the country as well as making affordable unisex disposable urine bags. Peeschute managed to impress Shark Aman Mittal and won an investment of 75 lakhs for 6% equity.

AAS Vidyalaya

While education is important for every child, AAS Vidyalaya happens to be an educational start-up which stands for Anytime Anywhere School. It aims to make schools accessible to children who cannot go to school. Sharks Peyush Bansal, Namita Thapar and Ashneer Grover have invested in the venture with Rs 1.5 crore for 15% equity and are considered to be among the highest investments in the show.

Also read: Shark Tank India memes flood social media as spectacle becomes new rage for young India