Business manager

Our people: business owner looking for an online adventure

Krista Hustead is a woman of many talents. Competitive athlete, chemistry graduate, musician, business owner, wife and mother are just a few of the titles Hustead carries. Growing up as the ninth of 10 children in a rural Utah town, she learned at a young age to balance her many interests and responsibilities.

She and her husband moved to Clovis just over two years ago when he was posted to Cannon Air Force Base. Shortly after their move, Hustead gave birth to their son. Amid a young motherhood and a pandemic, she started working from home as an online business owner.

Q: How did you get into online business management and how long have you been doing it? What are the things you like about it and what are some of the challenges?

A: I have been an Online Business Manager (OBM) for a little over a year now. I started as a virtual assistant (VA) in March 2019 after our second stint in the military. It was disheartening to waste my free time, perks and comforts and start over wherever we went, so I decided to change. My sister told me about VAs, did some research, and started my business a few weeks later. After a few years as a VA I heard about the OBM title and found that my skills were best suited for this title. I made the switch at the end of last year and have been since OBM.

What I love most about being an OBM (or any other online entrepreneur job) is that I can choose my clients, choose the hours I work each week, and choose my salary. It makes me feel more fulfilled to work with clients when I know that I am responsible for my own schedule and that it creates a better work environment.

Some of the biggest challenges I’ve faced so far have been firing other entrepreneurs, motivating team members, and finding new clients for my business.

Q: What do you absolutely love about living in Clovis?

A: One thing I love about life in Clovis is the people. People make or destroy a city and this city has a lot of good people who are kind and generous, so it makes it easier to live away from the family.

Q: What’s the best book you’ve read in 2021? What did you like about it?

A: The best book I read in 2021 was “Becoming An Online Business Manager” by Tina Forsyth. This is the woman who coined the term OBM and it opened my eyes to my new transition to this position.

Q: If you could live anywhere in the world, where would you choose and why?

A: It would probably be Europe. I loved visiting different countries in Europe and would probably choose to live there if I could.

Q: If you could only eat one thing for the rest of your life, what would it be?

A: I don’t like to eat the same thing every day (leftovers are the worst) so if I had to pick one thing it would probably be chocolate since it’s a food I eat almost every day. Even if I don’t really want to make a living from it.

Q: If you could time travel to any year (in your life or in history), what would it be and why?

A: Honestly, I’m not a history buff and I love my life where it is right now. I would however like to travel into the future to see new technologies, healthcare systems and businesses.

Q: What’s the most daring thing you’ve ever done?

A: Start my own business. I got a business license, built my own website, set up all of my own systems, and found clients. It is the most adventurous and scary thing I have ever done in my entire life. And I loved every second of it.

Q: Who is your model? Why?

A: One of my biggest role models is my older sister. She paved the way for me to be where I am. She was the one who suggested becoming a VA. She always has an open ear and heart for everyone, has the best parenting style to create a loving home. (Her kids never seriously fight, it’s crazy.)

She is a great motivator for me because of what she does in her life. One thing I liked about her was her willingness to fail, not to be perfect, and to keep working hard for all the dreams she ever wanted. I don’t know a single dream that she hasn’t or won’t realize. She is incredible.

Q: What advice would you give to anyone looking to start their own business, especially stay-at-home moms?

A: If you want to start your own business, don’t wait. Don’t wait until you’ve achieved a certain goal, like building your website, or learned all the skills and tools you think you need to know. Just start.

You build confidence by doing. Start by telling your family and friends. Then advertise yourself in the virtual world via social platforms. Get the most basic legal information you need and work on your dreams.

You’ll never know if it’s right for you until you start. If you are a stay-at-home mom and want to start a business, don’t think that having children is going to hold you back or hinder you in any way. With my schedule, I am working around my child’s life.

Q: Do you set a New Years resolution? If so, what’s the best you’ve ever defined and accomplished?

A: I make New Year’s resolutions. I write them down every year and put them in my stocking to find the next year at Christmas time. I also keep them written in my planner or journal so that I can refer to them.

The best resolution I ever made was to focus on my mental and emotional health. When COVID hit, living on my own was difficult, especially with a newborn baby, so setting that goal really helped me better understand my coping techniques. I have learned a lot since then and hope that I will continue to learn more about myself.