Business goals

One-third of employees are unclear about the company’s business goals

It’s hard enough for companies to achieve their strategic goals; it’s even more difficult when employees don’t know what those goals are.

Workers in small firms may be less aware of the strategic vision than their peers in larger firms, according to a new survey from Robert Half Management Resources.

CFOs were asked, “In your opinion, how aware are your employees of the strategic business objectives of the company? According to the survey, about a third (34%) of CFOs said their employees are not very or not at all aware of their company’s strategic goals.

Thirty-five percent of executives in companies with 20 to 49 employees said their teams are unaware of company goals, compared with just 9 percent of those surveyed in larger organizations (1,000 employees or more).

“Employees who know their company’s strategic goals are more motivated to help the company achieve them,” said Paul McDonald, senior executive director of Robert Half. “Managers, however, need to go beyond simply sharing the vision and showing workers how their contributions support efforts to achieve organizational goals. “

McDonald added, “With fewer staff and a more agile structure, small businesses, in particular, have the opportunity to broadly discuss strategic business intentions and rally their teams around those goals. Even organizations that are further refining their vision must communicate to staff their initial business goals and the company’s progress toward achieving them.

Click here for an infographic with a breakdown of the data by company size.