Business manager

Omega Plus Appoints Commercial Director for North America | News

New Zealand-based King Salmon Co., creator of Omega Plus salmon treats for pets, has appointed Michael Fabbro to lead the company’s operations in North America.

Fabbro is Vice President of New Zealand King Salmon USA and has managed the company’s sales and business development in North America since 2010. He launched the super premium salmon brand Ōra King in North America in 2012 and played a determining role in the growth of the food service. business from $ 5 million to over $ 40 million.

In addition, he launched the company’s Regal smoked salmon brand in 2018, which recently won the SOFI 2021 Specialty Food Association Award for Best New Product of the Year. During her tenure, the New Zealand King Salmon was able to achieve a “Green / Best Pick” rating from the Monterey Bay Aquarium Seafood Watch program, a testament to the company’s sustainable aquaculture practices, company officials said.

Fabbro was asked to spearhead the company’s entry into a whole new channel by bringing its unique New Zealand history of superior quality, durability and product health benefits into the field of pets, officials said.

“Michael has been a valued member of our team for over ten years and has a proven track record in developing long-term strategic business plans,” commented Grant Rosewarne, CEO of The New Zealand King Salmon Co. “We are confident that it will play a fundamental role in the success of the Omega Plus pet brand as we expand into the US market.

Omega Plus was created in part as an initiative to use nose-to-tail sustainability in salmon. The Omega Innovations team at New Zealand King Salmon has a specific goal of reducing raw material waste at tit processing sites with the aim of achieving full use of their salmon, officials said. This practice is driven by the brand’s environmental and sustainability goals for zero fish waste.