Business manager

Michael Jordan once justified the adamant behavior of his business manager Estee Portnoy

Michael Jordan is one of the NBA’s premier stars. His stunning performances and high-flying dunks gave fans several iconic moments. In fact, he even led the Chicago Bulls to 6 championships. He is truly the epitome of basketball as several players who have followed him have tried to emulate his game.

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But being an NBA star offers a double benefit. First, you experience the fame and stardom the basketball world has to offer. The second advantage is many business opportunities that arise from the first. Therefore, it’s important for players to have business leaders who can not only help navigate the flood of business opportunities, but also understand who you are as an athlete. So was Jordan. Its business manager, Estee Portnoy, is the one who makes crucial non-basketball related business decisions for “His Airness.”

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In addition to accepting deals, such work involves saying “No!” also trade agreements. This requires tenacity, a quality that Portnoy possesses.

Michael Jordan explains Portnoy’s intransigence

As stated earlier, tenacity is a required quality for an athlete’s business manager position, and Jordan once Explain this quality of Portnoy.

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“I’ve always told Estée that I don’t pay her to be nice. His job requires him to deliver news that people don’t always want to hear,” says MJ.

Additionally, Jordan added that Estee also manages marketing activities and also manages MJ’s schedule for all of his activities. In fact, she is one of the producers of the famous Netflix series “The Last Dance”.

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In conclusion

Obviously, Jordan’s attractive celebrity has plenty of companies willing to partner with the superstar. Look at Nike for example. The American sportswear company offered Jordan their own line of sneakers, which today took the world by storm. As successful as ‘Air Jordan’ brand is, not every company can partner with Jordan. Trade opportunities are filtered using the help of Portnoy. In fact, she determines whether the opportunity suits Jordan’s style. Much like Jordan, Pippen and Rodman formed the core of the Bulls, MJ now has a dynamic duo with Portnoy running the defense on the trade side.

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