Liphatecha maker of rodenticides and rodent bait stations, has promoted sales chief Matt Titshaw, ACE, to sales manager for the company’s structural pest control division.
He will be the strategic lead for all pest control industry sales of the Liphatech product lines in the United States and Canada.
Prior to joining Liphatech in 2016, Associate Certified Entomologist (ACE) Titshaw previously served as National Sales Manager and Southeast District Sales Manager. In his new role as Chief Commercial Officer, Titshaw will be responsible for planning, organizing and directing the implementation of Liphatech’s long and short term sales strategies and goals related to its pest control product lines. structural. Additionally, he will continue to provide channel partner support and national accounts will be an integral part of his new role.
“With Matt’s deep understanding of the market and the challenges businesses face in rodent control, our customers will truly benefit from the expertise he offers,” said Manny Martinez, CEO of Liphatech. “When we speak to our clients, they are continually impressed with the expertise our team members, including Matt, bring to their businesses.”
With its US headquarters based in Milwaukee, Wisconsin, Liphatech is a global manufacturer of pest control products. It is considered the developer of three active ingredients in the industry: chlorophacinone, bromadiolone and difethialone. The company was founded in France in 1946 to develop blood thinners for the treatment of heart patients. She developed chlorophacinone in the 1960s and named it Rozol, a family of products that includes grain and granular products for field and structural use, and a tracking powder for use in and around structures. In the 1970s, Liphatech developed bromadiolone, its original second-generation rodenticidal active ingredient.
Innovations continued with the opening of its U.S. plant in 1987. Research there and in Europe led to the discovery of difethialone in the late 1980s, with U.S. Environmental Protection Agency registration as an active ingredient in 1995. Its most recent innovation is the development of soft bait rodenticides.