LinkedIn is looking to help businesses that manage multiple accounts streamline their LinkedIn marketing process, with the public launch of its new Entrepreneur platform, which allows you to power multiple accounts and manage them all in one dashboard.
As explained by LinkedIn:
“LinkedIn Business Manager is a new platform that makes it easier for organizations to manage the people, ad accounts, Pages, and businesses they work with from one place. For large advertisers and agencies that market across multiple ad accounts and pages, Business Manager provides a central view of all your ad accounts and pages and provides seamless control over them.
The platform allows users to manage permissions and access, with a centralized list of all logged-in profiles and users.
You can also share Matched Audience data between ad accounts, providing a streamlined way to use Custom Audiences and related information between profiles.
LinkedIn first announced the platform last month in limited testing, but now all businesses can access the new platform – although LinkedIn says it’s still essentially in beta mode for the first time. moment.
This could be a handy option for big brands and agencies, offering more management and monitoring capability in a simple dashboard, although functionally it’s not a major change. Most of the features here are available in different forms – the new platform is more designed to bring everything together and make your LinkedIn process easier to manage.