Business goals

How You Can Use XR Technology To Achieve Your Business Goals

With 2021 now well underway, now is the time to take a break and think about exactly how you are going to meet the ambitious goals you set for yourself in January.

As any successful entrepreneur knows, if you want to truly progress on these crucial points in front of your competition, you need to approach goal achievement with the same focus and strategic mindset that you use in the day-to-day operation of your business. your company.

I think that while 2021 is already proving to be another difficult year, it will also be a year of opportunities for those with ambition. As a CEO and entrepreneur in the extended and virtual reality (XR / VR) industry, I am delighted to see my fellow business leaders start to explore the implementation of new innovative technologies in my field. If you want to harness the vastly untapped power of immersive technology to make your business goals a reality, read on for my tips.

Objectives mapping

Today’s unique and unpredictable business landscape makes it all the more important that you dig deeper into and select a small number of goals to focus on.

Take a look back at the goals you set for yourself at the end of 2020 and the start of this year. Ask yourself if they are both specific and measurable. This means that, for example, rather than setting yourself a vague goal of “gaining more new customers”, you should list exactly which customers you want to onboard, when you want to onboard them (setting monthly milestones helps maintain your goals. time-bound) and describe the steps you will take to approach them.

Your goals should also be realistic, taking into account the practical restrictions that will weigh on your operations, customers, customers and suppliers. However, rather than become discouraged by obstacles that are perceived as insurmountable to your progress, decide instead to seek new ways to get around the obstacles.

Explore new paths to success

Choosing to engage in the rapidly growing world of extended reality technology is a fantastic example of how forward-thinking companies can overcome existing hurdles and gain an edge over their competition in 2021.

XR is an umbrella term referring to technologies capable of integrating the real and virtual world. Content can be accessed using a 360-degree VR headset, laptop, desktop, or even mobile phone, and includes:

  • Virtual reality (VR), which immerses users in a fully artificial digital environment or 360-degree video
  • Augmented Reality (AR), which superimposes virtual objects on the real world environment
  • Mixed Reality (MR), which not only overlays, but anchors virtual objects in the real world

For business leaders who are considering the best way to start their journey to XR, here are my suggestions on how you can leverage the strengths of technology:

XR for networking

Without a doubt, 2020 has been a difficult year for businesses that rely on in-person networking to achieve their growth goals. If interpersonal relationships are essential to the success of your business, 2021 should offer little relief. However, we’ve had a year to adapt and overcome social distancing issues, and now is the time to start looking for and adopting solutions.

The XR industry is experiencing exponential growth in the adoption of XR networking and conferencing technologies – from multinational medical device manufacturers to academics. If one of your 2021 goals calls for expanding your contact database, prepare to step into the world of immersive online events.

The benefits of XR-driven networking events include:

– Distance and cost barriers can be eliminated

– Integrated data collection tools allow tracking of participant engagement and participation

– Instant and real-time feedback can be collected from participants

– Multimedia resources can be shared instantly

As a low-cost, high-return business, hosting an XR event makes perfect sense for businesses in 2021.

XR for training

Whether your training goals involve improving personal skills or geared toward improving the skills of your workforce, the scalable and remote opportunities offered by XR tech are an obvious solution.

The fully immersive and interactive experience of training in a virtual environment, where the boundaries between reality and computer-generated content are blurred, is fast becoming the new benchmark at the forefront of “ed-tech”.

Research has shown that learners not only learn new skills faster when using an XR platform, but also retain that knowledge longer, experience lower stress levels, and report higher levels of confidence. when they use their new skills in a real environment. .

Businesses should look to choose an XR platform that makes it easy to independently create and upload tailor-made training content. This is not only very cost effective when it comes to delivering mass training, but it seamlessly overcomes the challenges of social distancing. The best platforms also allow video training material to be overlaid with interactive elements such as quizzes and assessments, meaning that learner progress and skill acquisition can be tracked quantitatively.


XR for sales

Fancy ambitious business goals this quarter? If you want to see them happen, you will also need to plan how you are going to train your salespeople to achieve those goals.

For example, to make sure your sales team members are fully conversant with how your new products work, use XR to allow them to interact with a “virtual” version of the product.

If you want to deliver a training session to promote the development of soft skills, you will need to adopt XR soft skills training technology that removes the subjectivity of exercise, by deploying sophisticated algorithms and AI tools to promote the acquisition of skills. Objective measurements – including tone of voice and facial expression – should be collected and noted quantitatively. This data can then be used to provide detailed and personalized feedback to trainees, so they can become more effective communicators.

XR for recruiting

If you really want to grow your business, you’ll need to surround yourself with the strongest, most skilled, and most compatible with the business colleagues. If you want to identify and attract these people, traditional interviews and evaluation methods will not suffice.

Employers looking to implement a highly efficient, data-driven recruiting process can create and upload their scenario-based recruiting tasks and assessments to an appropriate XR platform, which potential candidates can then access through any smart device or VR headset. Depending on the sophistication of the platform you choose, detailed candidate performance feedback collected through built-in AI technology can be collected and used to inform smarter, unbiased hiring decisions.

There has never been a better time to move forward with the tired and anachronistic business growth strategies of the past decade and to seek out tools designed to succeed in the modern world.

By acting now, you can seize the opportunity and the benefits of being an early adopter of XR as your competition battles the barriers presented by traditional methods of selling, networking, training and recruiting.

Are you ready to embrace XR technology to achieve your business goals? Now is the time to begin.


About the Author

Dr Alex Young is a trained trauma and orthopedic surgeon and the founder and CEO of an experiential education company Virti. With offices in Bristol (UK), Houston, Los Angeles and New York (US), Virti is the industry leader in the development and implementation of XR, VR and AR training technology. . Alex has won numerous awards with Virti, including the VR Healthcare Award at the VR Awards, the Triennial Surgical Innovation Award from the Royal College of Surgeons in Edinburgh, and the Association of Medical Education Technology awards.

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