Business goals

How to use intention setting to set better business goals

As 2022 approaches, many business owners are eagerly finalizing their plans for 2021 and preparing to set new goals for the new year. But before you dive headfirst into goal setting, it’s essential that you pause and take a moment to set clear intentions for the year ahead.

Why define intentions first?

If you think of growing your business as a journey, your intentions are the ultimate destination – the vision of what you want your business to look like and / or what you want to think of your business over the next year. to come.

This is your opportunity to think about the big picture so that you can have a clear vision of what your business needs to focus on over the next 12 months to get closer to your vision and ultimate intentions.

How are the intentions and goals different?

Intentions are usually more fluid visions of the future, without clear boundaries. For example, an entrepreneur’s intentions in the New Year might be: I want to be sure that I am generating more than enough income each month, or I want to feel like my business is impacting the economy. life of my clients or I want to build a business that has a positive impact on my local community.

Your intentions are the “why” and “what” and from there, your goals become the “how”.

Another way to think about your goals is to consider them stops along the map that continues to bring you closer to your final destination (your intentions.)

Sometimes your goals may be a direct line to your intention (that is to say, I want a stable income = my goal is to pay me a fee of $ X per month) and other times you can make a detour but significant (that is to say, i want a stable income = my goal is to start my business by the date X.)

In the second example where you start your business, you probably won’t have hit that stable income right away, but you take the first step on the map to get there.

What makes the definition of intention powerful?

The beauty of the definition of intention is that it gives you a really good idea of ​​why you are building or growing your business. Business growth is seldom a straight, one-way street. Instead, it’s often filled with twists and turns and ups and downs.

Taking the time now to set clear intentions for your ultimate destination not only helps you set clearer and more meaningful goals, but it’s also a powerful tool in helping you stay motivated during the inevitable peaks and valleys.