Business goals

How Public Relations Help You Achieve Your Business Goals

Public relations (PR) is often misunderstood. Some think it’s just a matter of getting the press to write about you. Others think it is more about crisis management. But public relations is more than that and an integral part of any business that wants to be successful.

Public relations is about sharing the most impactful information in the right places and to the right people at the right time. It helps build your brand’s reputation, gain visibility, and build trust with your customers. Public relations agencies not only help you build your image in the industry of your choice, but they also help you promote your agenda. When used in the right way, PR can empower you to overcome almost any obstacle.

Here are some ways public relations can help you achieve your business goals. Let us first eliminate the obvious.

Public relations will increase the visibility of your products and services

This is the area most people think of when they talk about public relations. A PR agency will help you identify the right angle, write a press release, craft a compelling pitch, and send it to the right journalists in the most relevant publications. If all goes well, you’ll end up with one or more articles about your news in important posts, and the impact of that can be the difference between making or breaking.

Slack, for example, has generated massive exposure and reach with pre-launch reviews from posts like VentureBeat, TechCrunch, and Inc. Slack has received 8,000 user requests on the first day and 15,000 in the second week. Just six years later (and several other landmark articles in between), Slack now has 12 million daily active users and 156,000 organizations are subscribing to the app. While its PR campaigns cannot be fully praised for Slack’s growth, they were undoubtedly an integral and significant part of its marketing strategy and success.

Good PR will not only attract new users and potential customers to you. If you have a business that will be successful faster by forming partnerships, finding ambassadors or affiliates, or two-way business and promotional deals, being featured in the press will help make those opportunities a reality.

Public relations will strengthen your brand

Public relations doesn’t just give you an outlet for your launches and milestones. It helps you connect those stories with your brand’s core message and tone of voice. This not only allows you to paint a picture of what you stand for, but it also reflects how you want to address your customers and partners.

A good PR agency will help you in this regard, either by taking your current tone of voice or helping you develop one. And they will incorporate your brand’s values, messages, and principles into every pitch and press release. The result? Consistency in all areas, not only in your advertising and marketing materials, your emails and communications, and your website, but in your approach to journalists and the answers you give them to all the questions they answer. Some PR firms even run media training sessions to help make sure your responses reflect your brand values ​​from start to finish when faced with an in-person interview.

PR adds value to existing customers

An often overlooked weapon in the public relations arsenal is the ability to tell your clients’ stories, not just your own. Anyone who works on creating great angles, crafting eye-catching pitches, and writing compelling press releases can also work with your clients to tell their story and create case studies that grab the attention of your potential clients from start to finish. end.

Public relations help you raise funds

Getting financing is an art. You need to have everything in place, including a hard-hitting idea, a fantastic team, the right advisors, initial traction, a compelling story, and more. PR can make a huge difference in whether you get that initial or next round or if you miss another startup.

First, a great PR agency can help you craft a story that captures the attention of your target investor. Then, just like using PR to build your brand, the same storytelling approach can help you make sure that every slide in your pitch deck and every word you use to illustrate it gets people to sit down. , to listen and, ultimately, to give you the funds you need. to grow. And, of course, getting an article published in a major online medium will build legitimacy and trust. Imagine stepping into a VC with not only a great pitch, but also published articles from everyone’s favorite publications.

PR helps you find the best talent

Think about it. You’re looking for your next role in the industry, and it boils down to two target companies. Both have been around for the same time. Both have traction. Both are in the same niche. But one of them shows up in Google News searches, and the other has no visibility at all. One has unique educational content and thought leadership articles, and the other is invisible. One has a clear, consistent message, and the other seems to be pulling from the hip.

Which would you focus on? A good PR agency will show you how to apply whatever it helps you achieve across multiple areas of your business, which in turn will help you attract top talent.

Public relations help you manage your reputation

Public relations isn’t all about sending positive messages. Sometimes public relations is about managing a crisis and dealing with important issues as they arise.

Yum! Brands, the parent company of Taco Bell, was to be sued for the content of his meat. The lawsuit alleged that his “seasoned beef” was only 35% beef. He launched a public relations offensive, declaring all claims to be false, and he shared his percentages openly and publicly (if you want the details, ‘seasoned beef’ is 88% beef and 12% beef. secret recipe). He also shared the ingredients used in the secret recipe. A multiplatform PR campaign followed and Taco Bell’s existing consumer base responded positively across all channels. Less than four months later, the lawsuit was dropped.

Public Relations Can Really Help You Reach Your Business Goals

There are many other ways that public relations can support your goals, requirements, and needs – much more than what we can cover here.

Remember, it’s not just about getting the press featured in your favorite publications. PR agencies, executives, and assistants are uniquely positioned to help you with many areas of marketing communications and crisis management, so use them accordingly.