Business goals

How LOGIC ERP Helps Retailers Achieve Their Business Goals

The pandemic has boosted local shopping as well as e-commerce, but more importantly, consumers are now comfortable using multiple channels at their convenience.

Over the past couple of years, omnichannel has been trending as digital channels have become an essential part of the customer journey. Consumers not only bought products online but, more importantly, also digitally collected local information and viewed reviews, etc.

The trend started a few years ago, but Covid is having a big impact on consumers shopping online. Covid has also forced older generations who are not digitally savvy to shop online or digitally, even via Whatsapp as well.

Now is the time to consolidate all selling points and eliminate competition between sales departments rather than strategize to partner with each other for digital-ready consumers. It’s time not to race but to think differently and plan your digital transformation. Brands and retailers need to be more distinct in their choice of digital transformation, here Omni POS and Enterprise OMS can be a better plan than jumping on e-commerce website and mobile apps.

“In recent years, we have seen a consolidation of shopping trips. LOGIC ERP has a ‘consumer first’ approach. The designed omnichannel solution bridged the gap between brick-and-mortar retail and multiple e-commerce, enhancing digital-ready consumer shopping experiences,” said Swarndeep Singh, Managing Director, LOGIC ERP.

“Omnichannel retail as a solution for the industry, the pandemic has forced retailers to improve and strengthen the retail supply chain to deliver a unified shopping experience for consumers. The solution cloud-based of LOGIC ERP has been very well accepted by the market, the solution has really brought great relief to the challenges of bringing all outlets like physical retail, market and e-commerce as well as the resellers and distributors on a single platform to enhance enterprise order management system,” he added.

LOGIC ERP, known for providing ERP solutions for retail, distribution and manufacturing, serves 6 verticals and over 40 micro-verticals. It is one of the most accepted and widely used ERP for apparel, footwear and fashion verticals for manufacturing to WMS and retail supply chain for solution end-to-end for retail and point of sale, reseller distribution, marketplace as well as e-commerce. . It has established itself as an ERP integrating all departments of manufacturing, sales, distribution, finance as well as HRIS into a single dashboard for all department stakeholders.

As you know, the pandemic has forced us to stay at home, work from home and also be a priority for our safety.

“Here 3 categories of people, retailers and businesses, our employees and staff and most importantly our consumers. Here LOGIC ERP has solutions to keep everything safe. Cloud-ready ERP enables working ‘anywhere’. anytime, anywhere, anywhere.” All the data and tasks at the fingertips of the business and its employees helped them make timely decisions. We found that our solution is ready for the cloud, which is a plug-in-play model, is highly appreciated by the industry.Even small retailers are moving to SaaS-based cloud ERP from their on-premises ERP.Therefore, LOGIC ERP is constantly improvising the technology and features for better employee, consumer, and ultimately monetary and emotional benefits for entrepreneurs,” he explained.

Decipher consumer behavior

In the digital age, consumers are not just consumers, they are “super consumers”. Rather, they force retailers to improve their shopping experience rather than waiting for retailers to sell them. To meet customer purchases and stock demand throughout the value chain, whether on the website, a retail chain, a marketplace as well as distribution networks, LOGIC ERP strengthens enterprise supply chain and supply chain demand planning and execution.

Retail IT technology and the retail supply chain need to be revamped to complement consumers’ omnichannel shopping behavior, and redefining commerce is a constant effort of LOGIC ERP.

Apart from that, Direct-to-consumer (D2C) brands have seen phenomenal growth over the past few years, reaping the benefits of a digital market ripe for disruption, catering to a new wave of millennials and Gen-X consumers who are inherent digital natives. . Retailers have begun redefining the way people shop, emphasizing convenience and curated experiences.

On the other hand, traditional retailers and brick-and-mortar businesses need to think about how to innovate and follow the emerging D2C model. While native D2C brands have a competitive edge – they were born digital while traditional retailers and offline retailers face an uphill battle to transform their business models and adapt.

“D2C and physical retail should not compete with each other, but rather complement each other and strategize for a partnership. LOGIC ERP identified the thin gap between O2O. To provide a single platform for consumers’ unified shopping experience, ‘LOGIC ERP On-Cloud’ is a timely released solution and a great support for a new challenge in front of retailers,” he said. affirmed.

“Adding to a new platform where all POS are an integral part, LOGIC ERP also understood the surrounding challenges of timeliness and accuracy in execution, backorder issues, and legal complications. and GST.The WMS and space management solution on LOGIC ERP’s mobility platform ease the task of execution and bring precision in execution and eradicate goods returns due to wrong shipments. Those are really the two side benefits, no reverse supply chain costs and higher consumer satisfaction,” he added.

Online orders are fulfilled through a hyperlocal point of sale via LOGIC ERP Omni-POS. This really shortens the delivery time as orders start being fulfilled from nearby outlets. Here, LOGIC ERP helps brands increase their margin by reducing logistics expenses and same day delivery to the consumer’s doorstep, which is again a new mantra for retailers.

Here, having the right product in the right place at the right time is very important to support the omnichannel journey of retailers.

“The retailer must ensure its replenishment system and the balancing of stocks in store to meet consumer demand and also to ensure its turnover. LOGIC ERP has been tested together with some retailers and brands and the challenges have been met successfully and a great relief for them. As an IT facilitator. LOGIC ERP has always stood by its esteemed consumers to meet challenges and plan to get through them,” he explained.

What does the future hold for us?

LOGIC ERP has evolved with customers and always translates the way companies work with ERP platforms as a consultative approach rather than insisting on using a solution that is not easy to use and not similar to their work experience. LOGIC ERP has not only developed core modules but also always provide existing modules or features in better and easier practice like getting payment module where customer accounts are consolidated and facility platform as well as accounts payable to be more streamlined where the entrepreneur finds data at their fingertips. and control. Keeping this in mind, LOGIC ERP constantly improves its solutions.

“As brands and businesses go global, so we understand these challenges. LOGIC ERP has provided multi-currency, multi-time zone and multi-language interfaces. LOGIC ERP will also be releasing a full multi-country and multi-currency functionality module in a future Along with this, we are committed to providing banking solutions as integrated ERP, integrated EDC to all vendors available in India,” he shared.