Business manager

Facebook improves Ads Manager and Business Manager

Facebook shared packages to update Ads Manager and Business Manager to make them easier to use.

An enhanced version of Ads Manager is being released, with a Business Manager update coming later this year.

New ad manager

Facebook has started rolling out a simplified version of the Ads Manager interface.

Ads Manager updates include:

  • More simplified navigation functions
  • A cleaner design
  • A new campaign management experience

Those who have access to the revamped interface will see a new navigation bar, which gives users more space to manage ads.

The new navigation bar also highlights tools that offer more insight into ad performance and reporting.

Facebook is updating the campaign creation experience with a new copy-and-paste feature. It is said to offer more flexibility when creating ads.

An auto-naming feature will allow businesses to customize their campaigns, ad sets and ad names even faster.

Finally, more intuitive ad-level creative and placement editing tools are also planned.

These updates are rolling out and should be available to everyone by next year.

New entrepreneur

Facebook plans to update Business Manager to allow agencies to activate their clients’ campaigns faster than before.

Business Manager updates will include:

  • A seamless process for agencies to onboard new clients.
  • A better way for agencies to manage historical client reports.
  • An easier way to assign and organize assets to people.

There is no timeline for the availability of Business Manager updates, users can expect to see them later this year.