Business manager

Facebook gives a new look to ‘Business Manager’ / World of digital information

Facebook is working on several new updates for its Business Manager, making navigation and functionality more convenient for marketers. Facebook also confirmed that they would regularly release similar updates to make the platform more user-friendly.

Those familiar with Business Manager will immediately notice a set of new shortcut tools. These tools will provide quick access to different sections based on their previous activity.

Other updates in the new version of Business Manager include:

Ad creation tools
With these tools, marketers can easily create ads through the easy-to-access Ads Manager.

Integration
This is a new tool that allows brands to easily view all of their partners and provide access to assets.

Business Asset Groups
This feature allows marketers to consolidate their Facebook pages, ad accounts, pixels, and other assets into a single group so they can manage permissions for each from a unified platform.

Previously, users always complained about granting permissions on Business Manager, saying the process was taking too long. These changes will be a welcome addition and will make the whole process more user friendly and quicker.

“We are constantly striving to improve our advertising solutions and business tools, and as part of this effort, we are introducing a new design and navigation in Business Manager that will make it easier and faster to manage assets and permissions on our platforms.”, explains the Facebook Business team in a blog post.

Facebook began testing these features earlier this year, while updates began rolling out from this month. However, reports of bugs and issues have also been circulating regarding the platform since last fall. Let’s see when the social media company will do something about it.

Have you tried the new updated Business Manager? Let us know your experience in the comments!