Business ideas

Developing Creative Business Ideas for the Post-Winston-Salem Pandemic

Wake Forest University and NEW INC are hosting a special workshop where attendees can improve their skills while coming together to come up with creative post-pandemic business ideas for the Winston-Salem community.

The IdeasCityWS practical virtual workshop, “Develop Ideation Skills For Life After COVID,” will be held on Thursday, April 8 of 4:30 p.m. to 6 p.m. and will be led by Dan Cohen, Executive Director of the Wake Forest Entrepreneurship Center.

Cohen developed the IDEATE method to help start-up entrepreneurs to develop superior quality, more innovative ideas that improve the chances of their startup being successful. When subjected to random testing, the IDEATE method was found to produce significantly more innovative ideas than the previous gold standard in teaching ideation in college entrepreneurship programs.

In 2020, he was named a master educator by the Annals of Entrepreneurship Education & Pedagogy. Only five professors are selected around the world for this honor.

In addition to national recognition, Cohen and the Entrepreneurship Center were featured in the Business & Innovation section of the Winston-Salem Journal “Spot valuable ideas. “

The workshop is free and open to the public. Register here.

A number of Wake Forest startups are gaining ground in Winston starts up, a local startup incubator, including Scanning and Storage scholars. UpDog Kombucha, co-founded by Lauren Miller and Olivia Wolff, who started the business as students at Wake Forest, was recently featured in the Winston-Salem Journal for a newly formed partnership with Community Brewing Ventures.

The most recent Wake Forest Start-up lab saw five startups raise external seed capital.

Visit the Center for Entrepreneurship to learn more about Dan Cohen and Wake Forest News to learn more about the IDEATE method and “Betting on the best ideas. “

About IdeasCity and IdeasCityWS

IdeasCity, which began as a collaborative program of the New Museum, has taken many forms over the years as a platform founded on the premise that art and culture are essential to the future vitality of cities. Winston-Salem joins a global list of cities that have hosted IdeasCity, including Athens, Detroit, Istanbul, New Orleans, New York, São Paulo, Shanghai, Singapore and Toronto.

Throughout the 2020-21 academic year, community partners will host events to explore creative approaches aimed at improving health and well-being, economic development, and justice and equity for members of the the Winston-Salem community.

For more information on IdeasCityWS and to access a recording of the first Beta Bonfire on Standards Overhaul, visit