Business goals

“At ICE, we have made progress towards our business objectives in various markets by concluding agreements with leading operators”

During the month of April, ICE London successfully reunited the international gaming industry as a whole after a 26-month hiatus. The event enjoyed a high turnout and positive reception from participating companies, including online gaming content provider Interactive CT.

In an exclusive interview with Yogonet, Lachezar Petrov, CEO of CT Interactive shared an assessment of the company’s presence at ICE London. He also talked about the positive impact his parent company, Telematic Interactive Bulgaria AD, the IPO had, being the first game company in Bulgaria to do so. Finally, he shared his thoughts on the growth of iGaming around the world and how the company intends to continue to benefit from it.

What were CT Interactive’s strengths, key products and primary focus at ICE? Did you achieve your main goals and expectations?

Perhaps the most important exhibition of its kind in the industry is ICE, and it is an excellent platform for CT Interactive to showcase its products and solutions. We have done considerable preparation for our presence at the show this year. As the perfect networking opportunity, the event allowed us to share knowledge, develop connections with our customers and industry peers, and develop promising new relationships.

Pointing out the dynamic roadmap we have planned for the coming year, we presented an exciting range of quality games and content. Diversity and delivery of content has guided our showcase as it is where we strongly believe we can meet the changing expectations of customers and gamers.

We have focused on our expanding catalog of high-end games and verticals. To better highlight it, our Business Development experts have been made available to the client. With their in-depth knowledge of markets and player preferences, our customers and partners could not represent our products better.

What feedback did you receive from stand visitors?

We have had excellent feedback from our partners and visitors. We offer reliable information and products tailored to the individual needs of our consumers, helping them navigate the buying journey quickly and with confidence.

At ICE, we have taken further steps towards achieving our business objectives in different markets by sealing agreements with leading operators such as BetFlag, Admiral, and more. We have entered into important agreements with key partners such as playtech.

Were you able to reflect on CT Interactive’s 10th anniversary in London? Was there a particular strategy or approach to take advantage of this step?

Beyond exciting new titles and products, we also took the time to mark milestones as CT Interactive celebrates ten years in the industry. We are proud of what we have accomplished so far. We started as an online division at CT Gaminga leading terrestrial manufacturer and developer with more than 20 years of history, as of 2012. Now we are a separate company that recently went public with its parent company, Telematic Interactive Bulgaria AD.

Now, CT Interactive offers more than 200 games in more than 17 regulated markets and strives to further expand its reach.

What impact does the fact that Telematic Interactive Bulgaria AD, the parent company of CT Interactive, has gone public and started listing on the Bulgarian stock exchange in March?

The listing of Telematic Interactive AD could be defined as a landmark event for our company and our national gaming market. We are proud that we are the pioneers, being the first gaming company in Bulgaria which has won the trust of investors. Being a public company comes with great responsibility, but we are ready to take on this challenge. The commitment of our investors motivates us to work even harder to meet and exceed expectations.

From left to right: Manyu Moravenov, head of Bulgarian Stock Exchange; Milo Borissov, CEO of CT Gaming;
Lachezar Petrov, CEO of Telematic Interactive.

Towards the end of February, CT Interactive announced the launch of its new and improved website ct-interactive.com. What were the main reasons and expectations behind this upgrade? What future product launches or developments are you working on?

Our new website is more user-friendly with an easy-to-use Clients area that will help our customers easily access critical information and help them effectively manage complexity and optimize their operational performance.

Regarding product launches and developments, we are committed to our strategy of launching new games every month.

I’m going to reveal now that we’re about to expand our reach by releasing new and improved content that meets the needs of our customers around the world. As part of the continuous process of development and improvement, we will soon unveil an innovative direction for the company.

Due to all the health restrictions of the pandemic, iGaming (casino, sports betting, virtual sports, esports betting, live casino and e-lotteries) has grown by leaps and bounds. What is your strategy to capitalize on this new digital landscape? Where do you see CT Interactive’s growth potential in this market segment in a context of increasing competition?

The digital space requires flexibility, innovation and rapid development listen and grow. We are proud of our strong team of professionals who keep us at the forefront of online gaming companies. The growth potential is enormous, and we are convinced that we have great prospects ahead of us, We plan to improve our product offerings and further expand our market share.