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A new era of dining for McDonald’s customers | Business Section

CUSTOMERS at McDonald’s restaurant entered a new era of dining experience on Friday.

McDonald’s has reopened its Middle Road branch with a more modern interior design fitted with touchscreen QSRs or self-service fast food kiosks, new tables and stools, soft colors and a more pleasing lighting system to create a more relaxed atmosphere.

Natalie Mable Ayyuyu Glenn, executive assistant to the company president, said McDonald’s Saipan and Guam wanted to breathe new life into the classic food chain.

“We want something that speaks to the times we’re in right now,” she said, noting the integration of digital technology, among other modern touches.

“We really wanted to improve the customer experience and that’s where McDonald’s is heading,” she added. “We have created a restaurant of the future with a beautiful space.”

McDonald’s cafeteria-style design transformation began on November 8, 2021.

It now has 137 seats, a row of digital order terminals and comfortable, stylish and easy-to-maintain seats.

McDonald’s service team members, on the other hand, use a state-of-the-art point-of-sale or register system with a sleek, integrated look and user-friendly features to make order-taking quick and more convenient.

Additionally, McDonald’s Middle Road will soon have a new exterior look and modern drive-thru.

At the same time, McDonald’s will continue to follow all Covid-19 safety protocols, which include requiring face masks for staff and other employees; temperature and well-being checks at the entrance to the building; and guests dining inside will need to log in and provide their details.

Collaboration

The reopening of the newly redesigned McDonald’s Middle Road on Friday took place in collaboration with a small local business, Tribe Marianas.

Glenn said she wanted to reach out to small business owners on the island and give them the opportunity to host the event for McDonald’s customers. “I really wanted to think outside the box and collaborate with such an amazing local brand, Tribe Marianas,” she said, referring to the clothing company.

Tribe Marianas co-founder and creative director Rob Travilla thanked Glenn and the rest of the family and team at McDonald’s Saipan and Guam.

He said that as he tried to find words to describe how he felt, he remembered that when he was seven years old he used to play with the toys that McDonald’s provided to his young clients at the time.

A collaboration with a brand as global as McDonald’s, Travilla said, is a “dream come true.”

He added: “I mean, wherever you are, when you see those golden arches, you automatically know you’re home.” Whenever he’s in a foreign country, for example, “I’m just looking for the nearest McDonald’s and I know I’ll be good.”