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Every day you log into Facebook, you see at least one person complaining about the number of people in the gym. The status update ends with “In a few months they will be gone.” New Year’s resolutions get a bad rap because of the percentage of people who break them. This percentage is even higher for entrepreneurs who sent in business goals at the start of each year.
Whatever you call them, following the goals you set for yourself to help you grow your business is hard work. The reality is that too many entrepreneurs reading this will give up after a few months and after facing setbacks. There are many reasons why we are not pursuing our business goals and I don’t think it’s a mystery.
Some entrepreneurs reading this article will face circumstances beyond their control. There are some who will face heartbreaking situations and their only goal will be survival. There are, however, too many entrepreneurs who can and should aim for the next level in their business and achieve bold goals. Here are five honest reasons why we’re not sticking to our business goals and must overcome to have one of the best years in our business.
1. It’s easier to dream than to sacrifice.
There was a popular movie with the slogan “Stop dreaming, start living”. We are caught up in the romantic idea of our goals. We get lost in the possibilities and we spend days and weeks dreaming without doing anything to make those dreams come true. It is hard work to grow a business. It’s hard to stay focused through all the ups, downs, and setbacks that come when things don’t work out as planned.
Bringing about change requires sacrifice. Achieving key business goals requires sacrifice. You may need to spend time doing things you enjoy, like watching TV, to have time to work on your goals. You may need to give up foods that taste so good to be healthier and have more energy. You may need to say goodbye to the extra time you would normally give to your friends and use that time to grow your business. The sacrifice doesn’t have to be forever, just until you reach your goals.
Related: 7 Steps to Achieve Any Goal in Life
2. We listen to self-limiting beliefs.
There are things that each of us tells ourselves that holds us back. We deal with feelings and thoughts from past experiences that prevent us from even wanting to make changes and achieve our goals.
We tell ourselves that we’re not smart enough, lucky enough, strong enough, beautiful enough, or that we don’t have what it takes to accept success in our lives. I call BS You are a special and unique entrepreneur. You are the only one of you in this world. You may not be like another entrepreneur you look up to, but that doesn’t mean you can’t do everything you want to do in your business. You deserve success. You deserve to live the life you want to live.
Related: 7 Ways Hard, Focused Work Crushes Self-Limiting Beliefs
3. Fear of failure and audience reaction.
We are afraid of failing, but more than that, we are afraid of looking bad. We are terrified that others see us as failures more than actual failures. Failure is part of a business and sometimes we have to fail. Failure should not be a final event. It should be an opportunity to learn and grow. In the end, who cares what people think? Their opinion is not important in the grand scheme of things and will not put more money in your pocket.
Related: 5 Ways to Stop Fear of Failure Holding You Back
4. No research and no plan.
If you want to achieve your main goals, you must have a plan. “Winging it” only works in movies and the internet and technology allow us to figure out what our steps should be. Not having a plan will increase your chances of failing and quitting. Not doing proper research will make you confused and frustrated. Create a research-based plan and start taking action on that plan.
Related: For Investors, Startups Without a Business Plan Are Expensive Hobbies
5. Forgetting why you started your business.
We get frustrated with how long it takes to see progress, and then we get distracted. During the moments when everything inside of you is screaming, “resign,” something even deeper instead, you should remind yourself why you started your business. Life is short and we only have one life to live. Before you know it, you will come to the end of your life satisfied or full of regrets. It’s a harder path, but once you achieve your goals, it will be worth the pain you endured. Always keep your mind focused on the why of your business. It’s not just about money or fame, there’s something deeper that drives you.
I hope you haven’t given up on the goals you set for yourself and the growth of your business. It won’t magically fall into place. It will take longer than you want to reach this tipping point, but you are doing it for a reason. Your goals matter and how you will grow a business that leads to a life of freedom. Do not lose sight. If so, use this article as a wake-up call and get back on track.