Business goals

DISA sends message to big business: meet small business goals or risk losing speed

There is always a lot of talk about the importance of small businesses to federal contracts. Every jurisdiction likes to tell us how small businesses are “the engine of the economy”. Yet the government-wide small business contracting target has been 23% since 1997, despite federal procurement spending reaching $ 594 billion in fiscal 2019. While […]

Business goals

3 Key Elements of the Content Experience to Achieve Business Goals – Marketing Manager

As almost any marketer can tell you, measuring the effectiveness of digital content isn’t easy. In fact, among the 500 marketers and creatives that Rapt Media recently surveyed for its The future of content report, 60% said they were unable to measure the ROI of the content they produced. The problem is so widespread that […]