The new year is an opportunity to set new goals. Many business owners do this by reflecting on the past year, wondering what worked and what didn’t. It is not a process that you can do on your own, however; your goals will impact your entire team, so getting their input and, more importantly, their engagement is crucial.
Below, 14 members of Advice from the Forbes agency share the goals they set for themselves this year and how they plan to gain employee buy-in.
1. Triple our income
Our goal is to triple our income in 2019. Using a mantra spoken daily – of leadership to all employees, repeating it one-on-one and at staff meetings – as well as sharing the positivity of Customers Encourages All Employees to Get Enthusiastic and Join In We foster a teamwork mentality, so that each of us contributing to this goal makes everyone feel part of the whole. – Katie Schibler Conn, KSA Marketing + Partnerships
2. Encourage contributions from all employees
Part of what I plan to do this year is to get as much participation as possible from everyone in my business. This means taking the time to list all the people who might have new marketing ideas and tap into their knowledge to paint a picture of the different areas of expertise. It is important to tap into all the knowledge and expertise available from as many sources as you can use. – Jon james, Fiery results
3. Demand and bring about changes for diversity and gender equality
2018 shed light on diversity and gender inequality in the workplace. In 2019, I will continue to demand and effect change and bring others with me. At Joan, we stand for humanity, collaboration and compassion. I lead by example and, together with our team, we will work to ensure the dignity of our colleagues and to make the industry a place where everyone can truly flourish. – Lisa Clunie, Jeanne
4. Win more prestigious clients
We have made a name for ourselves in the IT industry working with small IT companies over the years. Our work started to be noticed by the big Fortune 500 companies, and we now have a few of them as clients. The projects we have done for them have been the most creative and the funniest. We actually built a video game for one of them. We want to attract five more such customers in 2019. – Giovanni Sanguily, Digital TRIMarketing
5. Build strong media relations
As a public relations (PR) agency, a lot of what we do relies on one particular person, because it’s the personal relationships that really make a difference. One of the ways we are looking to grow is to recruit relationship managers whose only job is to build relationships with the press. No pitching; just a good old fashioned relationship. This will save us a considerable amount of time regarding the thread and we have to run. – Danielle Sabrina, Tribe Builder Media
6. Focus on future technologies
The main goal of the new year is to focus on technologies of the future such as artificial intelligence, augmented reality and virtual reality. These technologies are evolving and will dominate the industry. By mastering these tools, we will open the doors to future projects that are worth pursuing. – Cagan Sean Yuksel, GRAFX CO.
7. Increase our human connections
Our industry is totally digital. Young employees are a great source of inspiration for me. I will always tap into their “geek” approach. But we’re still managing the relationships – with clients, editors, influencers – and young professionals tend to talk less. Stimulating human contact through lunches, meetings and calls is essential for my team to stay at the top of their game. – Sarah Hamon, S2H communication
8. Improve the customer experience
One of our goals and key results for the first quarter of 2019 is to create “raving fans”. We have offered different ways of looking at both our sales and execution strategy. For example, scoring prospects based on customer success potential allows us to acquire customers who best fit our business model. On the other hand, by focusing on customer relations, we can improve their experiences. – Kristopher jones, LSEO.com
9. Focus more on the long-term vision
It’s easy to get bogged down in project work. In 2019, we challenge ourselves to be futurists, focusing not only on the next six months, but the next five to 10 years. We are particularly interested in the changing demographics of the population and strive to ensure that our agency culture and clientele reflect increasing diversity. Our employees are already enthusiastic about this new direction! – Kathy Broderick Selker, Northlich
10. Restore our goal
The main driver that motivates employees and pushes them forward is the goal, and it is the responsibility of leaders to align their teams behind it. Purpose is what gives meaning to activities, and when communicated consistently and persistently, it gives meaning to a brand. One way to gain employee buy-in is to celebrate past victories while emphasizing their connection to the larger vision. – Ahmad Kareh, Twist Lab Marketing
11. Create influence
Influence ultimately defines the success of any initiative. A trusted leader who has proven that they will act in the best interests of the organization has influence and can therefore lead to great results. Those who lack influence must use power tactics and threats to achieve their goals. This rarely produces significant long-term results. – Randy Shattuck, The Shattuck group
12. Establish the responsibility of each team member
Our agency has become much more focused on quantified results for our clients, but I want the ownership of those results beyond the strategist and into the hands of every member of the creative team. I tie our vision and core values to this initiative and challenge our team to use their creativity beyond mere creative execution. – Dacia Coffey, Blender
13. Celebrate our diverse perspectives
We set measurable goals for the diversity of our team, but instead of celebrating the numbers, we focus on celebrating the diverse people and perspectives they bring to our PR agency and our clients. While this is a nuance, it is a critical change in attitude and culture that emphasizes the results of diverse teams, not just achieving an indicator. of diversity. – Jeff Lambert, Lambert & Cie.
14. Create and launch our new product
Our main goal for 2019 is to simplify and focus on one thing – to create and launch our new product, which helps you build a press funnel to gain clients as well as the desired PR results. Given Wasabi Publicity’s core commitment to supporting people who are committed to making the world a better place, this is the next logical step. Once our team sees this, membership will be terminated! – Drew gerber, Wasabi Advertising, Inc.